Find out how Facebook boosts your marketing efforts all across the web.
You may be wondering how Facebook can be used as an effective marketing tool. There are several different ways to use the most popular social media platform to boost your website traffic and sales, whether you sell to consumers or to other companies.
#1: Facebook Ads Put Your Brand in Front of Your Prospects
Facebook ads may cost money but they allow you to target very specific audiences – those most likely to become your new customers. Experiment with just a few dollars and see what approach is most effective with your target audience.
#2: Social Interaction Boosts Your Online Reputation
Social engagement is a free method of building strong relationships with your customers. When someone asks a question or leaves feedback on your Facebook page, they love responses from a real person. With social engagement, you can establish yourself as a trustworthy business.
#3: Nudge Your Prospects Further into Your Sales Funnel
Facebook is great platform for viral marketing strategies. Offering deals and freebies for your Facebook audience can give people a sense of exclusivity or an inside track on what you have to offer. This helps build strong and lasting bonds with customers as they make the transition from “cold” to “sold”.
#4: Generate Targeted Traffic
An easy way to gain more website traffic is promoting new site content or sales funnels by using Facebook ads. Each visit to your site is an opportunity to make a sale, so getting high-quality hits is important, and Facebook’s advertising platform makes it easy to aim for a targeted audience.
Still have questions about using Facebook as a marketing tool to help you get more customers quickly? I’m here to explain – let’s set up a consultation to see how it would work for your particular business.
