Retargeting on Facebook is not as difficult as it seems.
With three-quarters of American adults on Facebook, advertising there is a critically important tactic. Getting your business in front of your target market once is good, but repeated touches – especially with prospects who’ve demonstrated serious interest – is infinitely more effective.
That’s where retargeting comes into play. Briefly, retargeting is an advertising tactic that serves your ads to an audience you specify based on certain actions that audience takes during interactions with your brand online.
Using this platform to retarget may even be more effective than standalone ads. You may be worried about losing followers by bombarding them with ads, but there is a trick to retargeting on Facebook without being unfollowed.
How Do I Retarget On Facebook?
Have you noticed that the little sidebar ads on Facebook are usually for products and services that interest you? Have you ever shopped online for a watch and then started seeing ads for watches all over the place?
That isn’t a coincidence. Those are targeted ads. Facebook refers to these ads as “remarketing.” These ads make it easy to attract business and turn shoppers into buyers.
What Makes Retargeting On Facebook So Effective?
It’s quite simple. All you have to do is set up an ad, copy a snippet of code from Facebook, paste it into your website’s code, and then publish. Now, whenever someone visits your website, it tells Facebook to run a retargeting ad to reach that person. This happens even if the person doesn’t follow you on Facebook.
That is the trick to making retargeting on Facebook so effective without being unfollowed. These people don’t have to be following you in the first place.
Facebook even builds a Custom Audience for you using the people who have received your ad. This repetition helps create buyers from shoppers.
Do you need help setting up your Facebook Retargeting strategy? We can help.
